Branding Your Wedding

By Rebecca

Happy Friday! I can’t tell you how much I love a branded wedding! There’s just something about a cohesive flow from start to finish that is just so refreshing and awesome!

When planning your wedding, there are so many things to consider. . .the dress, the venue, the photographer and the graphic designer. The graphic designer is a key part of your wedding, as they will help you keep everything unified from start to finish. One way that we do that is by branding your wedding. While branding is something you think of when it comes to businesses, but it’s started to play a HUGE role in the wedding industry, as well, as couples want to have a look and feel that applies exclusively to them.

The first question you might ask is ‘how do I go about branding my wedding?’ and the answer is simple. You start in the beginning with the save the dates or invitations and then everything else falls into place.

Color is probably one of the first things you will choose for your wedding. Your colors are determined by a few things: your venue, the season, the formality of the event and these colors should be something you love. Your colors will play a huge role in your wedding from start to finish, from your bridesmaids dresses, groomsmen attire, invitations, flowers, etc. The colors will be a part of every aspect of your wedding and are very important in the branding process.

The fonts you choose are important and should be the same for everything that is printed – from your invitations to your programs and your menus, the font will bring everything together and give such a nice, polished look.

Monograms and Logos
Monograms have been around for some time and can be so beautiful! In addition to the custom monograms, what you see now is custom designed logos. This monogram or logo should be a reflection of you as a couple, as well as your wedding. This logo will be printed on everything from your invitations to your menus and even place cards. This design will give your wedding a unified look, so your guests will know from the moment they open your invitation how they should dress and whether your event will be formal or casual.

One thing to keep in mind is simple is beautiful. You don’t need to put a huge logo on everything – you can use your colors and your fonts to help brand your wedding and they will go a long way. The most important thing at the end of the day is that this is your wedding and you need to be the one who is happy.

This wedding below from Nack Creative is beautiful example of a branded wedding.

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